Kappa Futur Festival

Kappa Futur Festival has established itself as one of Europe’s premiere electronic music festivals, drawing thousands to Turin, Italy each summer. The mission was to elevate the festival’s digital presence, crafting a distinct brand image that would resonate with audiences worldwide. Working alongside Circulate agency, I developed the digital strategy, created engaging concepts, and managed event coverage annually.

Over five years, our efforts yielded impressive results. We brought the festival to sold out, maintained high engagement, and built anticipation for future editions. The impact was clear: a remarkable 356% increase in Instagram followers, solidifying Kappa Futur Festival’s status in the global electronic music landscape. This growth not only boosted ticket sales but also strengthened connections with both new and loyal festival-goers across digital platforms.