Donegal County Council

Listed as the fourth best region in the world to visit in 2024 and the coolest place on the planet for 2017 by the National Geographic Traveler magazine, Donegal is a county that encapsulates everything that is magical about Ireland. To showcase this gem, I collaborated with Irish agency BigO on the “Sharing Donegal” campaign, featuring presenter and influencer Eric Roberts as he explored the region’s highlights.

My role centred on leading the paid media strategy and execution across Instagram, Facebook, TikTok, YouTube, and Google Ads. The campaign’s impact was remarkable, generating 3.7 million impressions and 2.9 million views across all platforms using a variety of assets. These impressive results not only amplified Donegal’s appeal but also effectively engaged potential visitors, bringing the county’s natural beauty and unique experiences to a global audience.