West Cork Whiskey

To capture the unique spirit of West Cork Whiskey, we created ‘Casked Conversations’, an unfiltered video series exploring the essence of the region through authentic dialogues. This campaign, launched in January 2023, aimed to introduce West Cork Whiskey to the world, showcasing the brand’s identity through its people and answering the question, “What makes West Cork, West Cork?” In collaboration with the team at Circulate, I worked on the creative strategy for this project, shaping the campaign’s vision and direction.

The results were remarkable: over 540,000 views and nearly 4,000 interactions across seven videos on Instagram, along with a 10% increase in follower growth. The campaign ultimately generated 4 million impressions in Ireland. This success not only met our goal of establishing a strong online presence but also earned us finalist positions in the DMA Digital Media Awards 2023 for “Best Use of Video” and “Best Native Campaign”, highlighting the campaign’s impact and creativity in the digital marketing landscape.